نوع مقاله : مقاله پژوهشی
عنوان مقاله English
نویسندگان English
The current research was conducted with the aim of investigating the effect of effective decision-making in entering the foreign market on the international performance of the Iranian drug exporter Caspin Tamim. The descriptive-causal research method was applied in terms of the research objective. The statistical population of the research includes managers and senior employees of Caspian Tamin, The data collection tool was a questionnaire systematic selection of the international market by Brothers and Nakos (2005), effective decision-making for the entry of Wilt Bank et al. Holt et al. (2008) was used. The results showed that the causal choice of the foreign market has an effect on the international performance and cooperation in entering the foreign market. Effective decision-making to enter and cooperate to enter the foreign market has an impact on the company's international performance. Also, the effective decision to enter has an effect on the cooperation of entering the foreign market.
کلیدواژهها English
